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support@heartsoulhustle.com
For online business owners who just want to know exactly what they need to do to grow their business, step-by-step.
The #1 results-oriented membership
That Helps You Take Laser-Focused Action Each Month so you make consistent progress toward your business goals.
$2.3M
TOTAL
MANAGED
6000+
STUDENTS
GLOBALLY
450K+
PODCASTS
DOWNLOADS
Does this sound Like you?
You want to build a business you love where you get to help people you vibe with — and make great money in the process.
But You’re Not Motivated By All The Hype Around Becoming A 6 Or 7-Figure Earner.
And you 100% do NOT believe that the only way to succeed is by being willing to do things that don’t feel like YOU, just because they work for other people.
Yet, you feel at a loss about how to make this whole online business thing work on your terms (and without sacrificing your health or your sanity).
You’ve been at this for a while and you’re genuinely tired of:
- Buying expensive courses and programs, but never seeing the big results they promise
- Spending big money only to get minimal support — and not even using the content
- Feeling like you’re trying “all the things” and still getting nowhere
- Being stuck in react mode because your monthly income fluctuates so much
- Having NO CLUE who listen to because the online business industry is so noisy
You’re not alone!
The truth is the industry isn’t built for people like you.
The average marketer goes with the status quo.
They believe that the key to success is to do what everyone else is doing — because if it works, it works. Right? But just because you do things different than others doesn’t mean you can’t have the same kind of success (or even more). It just means your path looks different than the average.
You Can Be Successful, EVEN IF YOU...
- Don’t have a goal to join the 7-Figure Biz Owners Club right now
- Don’t always have your “winner’s mindset” firmly in place
- Crash and burn with some of the things you try
- Refuse to use strategies that work, but don’t feel right or good to you
You can build your business on your terms by embracing that there is space for the Not-So-Average Marketer to win.
The Not So Average Marketer, is someone who...
- Isn’t afraid to buck the system by saying “no” to things that work but don’t feel good and figure out how to make things that DO feel good work for them
- Is driven to serve everyone in their audience on a deep level — even if some of them never become paying customers
- Cares just as much about the impact they make as they do about the money they make
- Gets excited about putting out high-value content where they don’t hold back (instead of hiding all the truly helpful content behind a paywall)
- Uses their platform (whether it’s social media, Youtube, podcasts, or emails) to build a genuine connection with their audience (instead of being all about the sales)
If you’re reading this, nodding your head, and feeling inspired to fully embrace being a Not-So-Average Marketer, then you’re in the right place!
THIS IS THE
CAN SOMEONE JUST TELL ME WHAT TO DO?
Back when I first started getting into online business, I found myself constantly saying “Just tell me what to do!”
I would look for blogs, mentors, courses, coaches — anything or anyone that could offer a clear path I could follow to get from where I was to where I wanted (and needed to be).
Sadly, the kind of guidance I was looking for just didn’t exist.
So, now that I’ve gotten to a point where I can help other people who are where I was back then, I started thinking about how I can best serve them.
I asked “what if I COULD just tell someone what to do” - but more specifically give them a clear path to follow that leads to more leads, sales, and traffic for their online business.
Which is how Not Your Average Membership was born!
What's Not Your Average Membership?
Not Your Average Membership is both a movement and a community of marketers who share one big vision:
Doing things that work, but also feel good — so we can build sustainably profitable businesses we love.
In it, I share the Grade A strategies I’ve learned over my 6 years of building a multimillion dollar business (through which I’ve offered a variety of services, coaching packages, courses, and memberships).
And I don’t just share what works. I also share my observations and insights (especially regarding the shifts and trends I’ve seen over the years) so you know WHY they work.
One big difference is that it’s designed to help you grow your business month by month — in a very strategic and incremental way.
Because, let’s be honest, even high-value programs lay a goldmine of information and strategies at your feet, but leave you feeling overwhelmed about how to implement it all.
That’s not what I want! I want you to actually be able to take the things I teach you, put them into action, and get results.
So, rather than throw you in the trenches by expecting you to do one BIG task (like launch a course or host a webinar), we come together as a community to focus on one small action plan each month that will generate leads or sales in your business.
One big difference is that it’s designed to help you grow your business month by month — in a very strategic and incremental way.
Not Your Average Membership
is broken down into a 5-Part Framework to Help You Succeed
THE MONTHLY ACTION PLAN
Each month, we release a strategic action plan in the form of a PDF, workbook, and/or video training that covers the topic for that month in a way that is easily digestible and equips you to take immediate action.
The goal is NOT to cram your brain with a lot of new information, but to teach you ONE new strategy you can use to scale your business and give you clear directions on how to effectively implement it right away.
You'll Walk Away With:
- A monthly action plan in the form of a PDF, workbook and/or video training
- ONE strategy to help you scale your business
- A clear direction on how to implement it
THE MONTHLY TRAINING CALL
Each month, we hop on a live training call where I (and/or a guest expert) teach you everything you need to know about that month’s action plan, so you have a deeper understanding of the content and a clear picture for how you’re going to crush your goals for the month.
During the call, you’ll have the opportunity to ask any questions you have about the monthly action plan
You'll Walk Away With:
- An opportunity to ask any questions about the monthly action plan
- A clear picture of how to implement that action plan into your business
THE MONTHLY IMPLEMENTATION WEEK
This part of the framework is what really sets us apart from most programs and courses out there.
I’ve paid for a lot of different business development resources over the years (including memberships, courses, and even coaching packages) and one thing I’ve noticed is that there’s an industry-wide lack of implementation built into them.
I learned a ton of great ideas from people who really knew their stuff (about everything from podcasting and list-building to memberships and courses, but I had no clue what to do with all that info.
So, when building Not Your Average Membership, I knew I wanted to do something different. Which is why we have a monthly challenge where we break down the tasks from the monthly action plan and drip-feed them to the community — so we can “do the dang thing” together! This dedicated time to take action has been a game-changer for people in our community.
You'll Walk Away With:
- A monthly challenge that breaks down our action plan each month
- Drip-fed steps so we do the dang thing together
- A dedicated time for simply taking action!
THE OPEN Q&A + COACHING CALL
Once we spend a week implementing the action plan, there are usually questions that pop up as things start happening because of the action you took. This is where our monthly Coaching, Coffee, and Conversations Chat comes in handy!
During this live monthly call, you can join live or submit your questions in advance for me to answer. I show up (with coffee in hand) to offer support and answer all your questions.
If you are on the call live OR submit a question for the call, you WILL get an answer. It’s just that simple!
You'll Walk Away With:
- A direct and dedicated line to me, to answer your most pressing questions
COMMUNITY SUPPORT
Another thing that I’ve noticed (though not nearly as much as the lack of implementation) is that some memberships don’t have a robust enough community component. For me (and many others), having the support and camaraderie of people who “get” what you’re doing and what you’re going through can make a big difference. Not just in business, but in life.
Which is why my team and I work hard behind the scenes to create a membership portal that gives everyone in the Not Your Average Membership a safe space to connect, network, share their progress, ask questions, and generally feel like part of a community.
Our hope is that you come for the content, but that the connections you make (and the support you get) enriches your overall experience.
You'll Walk Away With:
- A community of like-minded peers who will support and encourage you as you trudge along the path of entrepreneurship
Your First 60-90 Days Inside The Membership
While membership's can be overwhelming, we set it up so that you have KEY CONTENT to focus on for your first 90 days.
We call it building your 90 day automation machine.
Here’s what you can expect me to show you inside the membership in your first weeks...
Facebook Ads For List Growth
In your first 30 days, you'll learn how to automate the growth of your email list in just a few short days so that new leads are consistently flowing into your business and lead to larger promotions.
Your First Passive Sales Funnel
Now that you've got new leads coming in, it's time to make it so that new leads go through a simple sales funnel to promote a program, waitlist, or low ticket offer - this takes about a week to setup (and we provide you with all the templates and samples you need!)
Low Ticket Products & Launches
You're now driving leads and sales into your business, so you can create a low ticket product that we can drop into your funnel or sell to your audience to create an influx of sales and test your marketing message.
After just a few weeks you have an automated machine that we'll teach you how to fuel with new leads each and every month.
What Topics Are Covered?
When mapping out the success path I wanted to teach, I took into account not only my own entrepreneurial journey, but the needs and struggles voiced by online business owners I’ve worked with over the years. I intentionally and strategically selected an order of topics that I feel builds on each other beautifully to help empower and support you as you build the business of your dreams.
- FB Ads For List Growth
- Setting Up Your First Passive Funnel
- Building Your 2022 Business & Action Plan
- Creating Epic Blog Post Content
- Affiliate Marketing For Extra Growth
- Creating Your First (Or Next) Evergreen Offer
- What’s Working Now With Facebook Ads
- Writing High-Converting Sales Copy… Everywhere!
- Low Ticket Products & Launches
- FB Ads For Sales
- Creating Your Custom Launch Map
- Generating Sales with IG Reels
- Using Existing Content to Increase Sales
- Tripwires to Minimize Lead Cost
- Planning For a GREAT 2023
- Cleaning & Optimizing Your Email List
- Applications & High Ticket Sales Processes
- COMING SOON
- Facebook Ads for Launches (In March)
- Money & Cashflow - The Crash Course (In April)
- What’s Working Now With Facebook & Instagram Ads (In May)
Here are some of the wins being shared inside the Not Your Average Membership community!
The Bonuses
Plus Some QUICK START CONTENT to help you get off and running with results
Because I want you to get the most out of Not Your Average Membership, I also include some high-value Quick Start bonuses that can help you get off and running with results.
You will get access to all of these bonuses in the online membership portal.
You can also get support and feedback as you work your way through the bonuses by utilizing the community features.
BONUS #1
The Paid Bootcamp Masterclass
This 1 hour and 25 minute recorded masterclass walks you through how we run paid bootcamps and challenges. We also take you behind the scenes of our last bootcamp launch, where we sold 246 spots to our paid bootcamp and then enrolled 20% of the attendants into our paid membership.
- How We Sold 246 Spots to a Paid Bootcamp
- Converted 20% to Our Paid Offer
BONUS #2
The Low Ticket Laboratory
One of the things I pride myself on is being able to serve people who don’t have deep pockets. Which is why I was so excited to offer training that helps people make great money offering low-tickets products and services (rather than focusing on high-ticket or premier offerings). This is the central theme of Low Ticket Laboratory.
This 5-part recorded training teaches you how to create a $27-$47 product that attracts new customers. In it, I cover how to develop the product, presell it to a small audience, and then leverage your profits so you can market it at scale.
Each module in the training comes with an Implementation/Q+A recording plus a workbook to help you get the most out of the training.
- How to Create a $27-$47 Product that Attracts New Customers
- Develop, presell & launch a low ticket product
BONUS #3
The $10k Product Plan
This bonus training teaches you how to go from simple idea, to validation of that idea, to scaling of your sales and price points. It will teach you how to take an idea, start at a low ticket, and scale up the complexity, conversions, and cash flow!
- How to Go From Idea to $10,000 In Product Sales
- start With Low ticket and scale up
“USED ZACH'S STRATEGIES TO MAKE $3,000 ON A $49 PRODUCT LAUNCH...”
My friend and I used Zach’s strategies to make $3,000 on a $49 product launch using his challenge system! His teaching is easy, step-by-step, and systematic. We’re about to get started on a new project and thanks to Zach and the notes from his trainings - we’re going to blow that previous figure out of the water!
MWANDO DENNIE
"I LEARNT MORE IN HIS $37 PROGRAM THAN I HAVE IN SOME “PREMIUM” PROGRAMS I’VE TAKEN"
It isn’t easy to articulate the respect I have for Zach and his incredible content. He’s a refreshing change in an industry famous for manipulation, over-charging and underdelivering and cookie-cutter approaches.His stuff is SO actionable. Zero fluff, clear instructions and the exact tools you need to take meaningful action. I have my credit card at the ready any time he announces anything new because I know he’ll deliver 10X of what is promised.
KAT ELIZABETH
What You Get At-A-Glance...
When you join Not Your Average Membership, you get immediate access to the private online membership portal. In it, you’ll find:
- Access to past and current monthly trainings
- A monthly Action Plan designed to help you strategically grow your business
- A Monthly Training Call to cover the topic for the month in depth
- A Monthly Implementation Challenge to help you take action
- An Open Coffee and Conversation Coaching Call where you can ask your pressing questions
- Our private community where you can network, get support, and share your progress
HI! I'M ZACH.
I’m an Online Business Strategist and the founder of The Heart, Soul & Hustle and host of The Not Your Average Online Marketing Podcast where I teach business owners how to leverage Facebook Ads and Launches to strategically maximize leads, conversions, and sales – and ultimately profit!
At just 28, I've helped my clients execute six-figure launches and create sustainable sales funnels that leverage Facebook Ads that allow them to work less and profit more.
- In under a year, I built a 6-Figure Business that allowed me to leave school, quit my job, and become a full-time entrepreneur.
- I coach clients who enjoy 5-Figure Launches/Months leveraging product launches & Facebook Ads.
- I serve as a consultant to 6 and 7-Figure entrepreneurs who are ready to grow their businesses using social media and live streaming.
Here's What People Have To Say About Working With Me
MAHESH GROSSMAN
Author of The One Minute Anxiety Solution
Creator of the One Quick Win Over Anxiety Challenge,
OneMinuteAnxietySolution
"You Feel Like You Are Speaking More With An Older Brother Than With A Guru"
Long before anyone was teaching them, Zach was the first guy to have a program on how to do a challenge. At the same time, in the last year, Zach has launched two products (candles and crystals) in a market he was unfamiliar with.
This means he brings the best of both worlds to everything he does: The knowledge of an expert and recent experience of what it's like to be a beginner. This makes him amazingly approachable, with great understanding of marketing (and super easy templates to use) while simultaneously easily relating to those of us who are beginners. It feels way different to talk to Zach about marketing stuff than it does with other experts-- you feel like you are speaking more with an older brother than with a guru, which I love. Plus, in his groups he's always incredibly responsive. So take advantage of his new program. You will be in great, caring hands.
SYMONE REDMOND
"I Was Able To Make My First $1,200 In Business From One Challenge!"
If you're looking to work with Zach in any capacity, I would say "Go for it!" I had the pleasure of working with Zach inside of his Five Figure Challenge program. In that program and using his step-by-step blueprint, I was able to make my first $1,200 in business from one challenge!
Because of the results I had, I have continuously worked with Zach in his other trainings and courses, and I have honestly learned so much about growing my business online with five-day challenges and social media ads.
MARISA CUMMINGS
Artist + Founder
Creative Thursday creativethursday.com
"I GREW MY LIST BY 2,200 PEOPLE IN 6 WEEKS"
I grew my list by 2,200 people in 6 weeks...and only running ads for 2 of those weeks, while also growing my Instagram by 300 followers - and then more confidence when it comes to successfully launching and running facebook ads.
I'm no longer blindly guessing ad fb ads, but thanks to Zach's guidance, I have a real strategy that works, that I can refine and use again!
You're Also Protected By Our 2-Click Promise & Money-back Guarantee
When you hear “cancel at any time” for a membership you start to wonder - what’s the PROCESS for getting out of my membership? Usually it’s an email, a convo, and it truly feels like a PAINFUL PROCESS. But this is Not Your Average Membership.
All you have to do is login to your account, click to your profile, and click cancel. In TWO CLICKS your membership is cancelled - you click - we handle the rest. PLUS A 30-DAY MONEY-BACK GUARANTEE
If you become a Not So Average Member and decide within 30 days it isn’t right for you - just let us know and we will refund your payment (yearly or monthly, it doesn’t matter).
Not Sure If You're Ready For The Membership?
YOU'RE READY TO BREAK AWAY FROM AVERAGE IF...
- You're ready to TAKE ACTION each month to move your business forward.
- You want support and ACTION STEPS to grow your business month-over-month.
- You KNOW YOUR NICHE and want to scale up the work that you're doing.
- You’re ready to DO NEW THINGS and break the mold of marketing.
YOU'RE NOT READY TO BREAK AWAY FROM AVERAGE IF...
- You think a monthly membership will INSTANTLY turn you into a 7-figure business.
- You’re looking for the QUICK FIX solution to your business - we’ll give you clear action steps, but it does take time and effort
- You’re searching for INTERNET MONEY and just wanna get-rich-quick.
- You already DECIDED what will and won’t work and aren’t open to new ideas.
Choose 1 Of 2 Options Below
Frequently Asked Questions About The Not Your Average Membership
If you’ve got a question that hasn’t been answered above on this page, just shoot us an email to support@heartsoulhustle.com and we’ll get you an answer right away!
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